Why does it matter who ‘owns’ the media?

Photo Credit: http://www.freepress.net/



Power is persuasion, and in an age dominated by the media, you learn to question everything you see and hear, even when its being presented to you by ‘trustworthy’ news stations, and respectable journalists.

The dominant media conglomerates each control a large percentage of any content released in the media, meaning all of the information released is coming from the same source. So you aren’t seeing any varying opinions, only the same side of the story every time through different mediums.
A whopping three-quarters of global spending ends up in the pockets of a mere twenty media companies (Mcchesney, 2001).

Many of us rely on the news to keep up to date with what’s happening around us, and part of that reliability is trusting that the information we are being subjected to is accurate and objective, but this is sadly not the case.

Free Press (2014) published an online article stating that NewsCorp, owned by the world’s second-largest media conglomerate Rupert Murdoch, uses its media power to shape corporate-friendly policies and squash those that don’t further its aims.“News Corp also helps elect politicians with timely endorsements while punishing foes who get in its way with negative coverage and political threats”.

What this means is that the people who control the media, are also controlling our opinions, our votes and our voice.
The media shapes how we see ourselves and how we see the world. In a democracy, the free flow of information, of different points of view, is crucial for open debate (Eaton, 2013).




Eaton, G. 2013. New Statesman | Labour takes aim at Murdoch with new call for media ownership cap. <http://www.newstatesman.com/politics/2013/06/labour-takes-aim-murdoch-new-call-media-ownership-cap&gt;
viewed on 30 Mar 2014.

Mcchesney, R. 2001. Global Media, Neoliberalism and Imperialism.
viewed on 30 Mar 2014.

Press, F. 2014.
viewed on 30 Mar 2014.



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