Remixing the Internet


Online music videos are affected by both convergence culture and remix culture, due to the increasing power held by media audiences in terms of media reproduction and redistribution“.

Anders Fagerjord simply defines remixing as a way of creating new genres from pieces of earlier genres, a perfect example of this concept is YouTube’s distribution of remixed music parody videos, either professionally or user produced.

The news footage of the attempted “rape and robbery” in Huntsville, Alabama went viral in 2010, was later edited into a remixed version that is arguably the most popular remixed video of that year and  has been viewed over 116 million times since it’s upload. This alteration prompted other user-based parodies such as “Sweet Browns” interview.

Fagerjord (2010) refers to YouTube as a remixed platform, as well as producer: “You might call the site a clever remix of a video gallery, a blog-like commenting system, a system of friends and connections as in a social network site such as LinkedIn and a file-sharing site or network”, so not only does it provide a platform for sharing and creating new content out of previous videos, it also contributes to the remix culture itself simply by existing.

References:

Fagerjord, A 2010, After Convergence: YouTube and Remix Culture, International Handbook of Internet Research, pp.187-200.

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