BP#2 Text Analysis


“If you hear that word one more time, you will definitely cringe. You may exhale pointedly. And you might even seek out the nearest the pair of chopsticks and thrust them through your own eardrums like straws through plastic lids”

That’s right – the word ‘feminist’ was included in Time magazines “which word should be banned in 2015?” poll, in an effort to seemingly connect with the younger generation. Although the editor, Nancy Gibbs, publicly posted a public apology stating that the purpose of including the word was to shed light on the way in which it was being used, as opposed to the fundamental principals behind the movement, “You have nothing against feminism itself, but when did it become a thing that every celebrity had to state their position on whether this word applies to them, like some politician declaring a party?” Katy Steinmetz writes, but the target audience wasn’t convinced, and neither was a large portion of anybody else.
“They suggest that feminism has weighed women down, caused depression, made women either look like/and or hate men, and leave behind fawning Aryan children” writes ABC’s Julia Bowes. “If we can take Time Magazine as representative of the middle-of-the-road media’s views on feminism, and an accurate gauge of current popular opinion, its representations of feminism certainly give cause for concern”.


Many questioned why – despite the excuse – the word was included in the first place, demanding a more substantial explanation. Even if the term in itself is being allegedly “over-used” by celebrities and various other media personalities, the public had a question: since when did identifying as a feminist become a bad thing, when the potential to raise awareness to the cause and promote empowerment and equality follows? The magazine only posted the apology after it caused an eruption of outrage and controversy by the community, and left many readers disappointed and choosing to click the ‘unsubscribe’ button. It comes as no surprise, considering how influential and revolutionary the movement is; and to all identifying feminists out there who feel that the term is definitely not something to be taken lightly, or used comparatively as the butt of a joke on a poll alongside words such as ‘YOLO’ and ‘bae’.

For a magazine that itself prompts celebrities to ‘out themselves as feminists’ in their own interviews, it sure does seem they like to downplay their front-seat role in the controversy amongst all of these “politicians declaring parties”.
Although; the conflicting hypocritical evidence does beg the question – which party are they really voting for?




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